When you first look into someone's life, you begin to realize that there are quite distinct circles of trust, friendship and relationship. These circles start very broad and vast, and can even be evidently seen within a person's social media circles.
One combing over a persons social media can quickly decipher friends who are more actively engaged in the "postings" that an individual makes, or even those persons who comment with an "inside joke" or "personal reference" to something that the general populous would not associate with. This gives us an inside look into (friends) who might be deeper than surface level or who might have been apart of a missing persons day to day (current lives).